Search Engine Optimisation

“Discover Exactly Why Organic Traffic is King & How Search Engine Optimisation Can Make or Break your Business”

Are you sick and tired of having a website that probably cost you plenty of hard-earned cash, but which never gets enough visitors? One of our tested and proven search engine optimisation packages will get you the results you need.

Search engine optimization or SEO is the pillar of internet marketing and is by far the best way to get more visitors to your website and explode your sales and profits.

Because Google dominates the online search market with nearly 90% of the search traffic in the UK and 60% to 70% in the US, we focus on getting your website ranked on the first page of Google.  At the same time you get the bonus that your site ranks similarly in Yahoo and Bing for free.

Once you have ranked on the first page of Google your website will be listed 24 hours a day, 7 days a week.  Unlike Pay Per Click Advertising it doesn’t disappear when your daily advertising budget runs out.

I want to show you some statistics my team and I recently uncovered that you may find shocking. (I know I did when I first saw them…)

Here’s a screenshot that illustrates how the clicks are distributed on any given search engine results page:

Search trends have shown that organic traffic is growing and paid traffic is declining, this means you need to be on the first page of the search results or your business is lost.  And our research and testing reveals that sponsored search results (i.e. Google Adwords adverts) only get 4 – 5% of the total available clicks.

Even Google’s own Traffic Estimator within their Keyword Tool warns you of their pathetically low click through rates.  If you’ve got an AdWords account you can check this out for yourself.

What this means is that for every 100 people searching for any given keyword, only 5 of them will click on a paid listing.  Don’t get me wrong, there are some  very important reasons that you need to be doing pay per click advertising as well but not as an alternative to organic search engine optimisation.

So Where are All the Other Clicks Going?

If you look at the screenshot from earlier, it’s easy to see.  The first organic (i.e. non sponsored listing) receives 41 -45% of the available traffic , and the second Organic result gets 11 -18%.  That’s 10 to 20 times the amount clicks as the first paid listing.

Just to put that into perspective, if you’re getting 100 clicks a day from Google AdWords, your competitor who’s ranking at number 1 organically is getting between 1000 and 2000 clicks a day!

Why is a First Page Ranking So Important to Your Business?

When was the last time you were looking for something on Google and clicked beyond the first page of results?

The truth is that a microscopic amounts of people click beyond the first page and what this means is that if you are not ranking in the top 10 on the first page you are nowhere.  It it doesn’t make much difference if you rank in position 15 or 150 .

The good news is that if you are at number 15 then it probably won’t take as much work to shoehorn your way onto the first page as it would to get you there from position 150. But this of course, depends on your market and how strong your competition is as well as how search engine friendly your website is.

The chart below shows the analysis of millions of leaked search records from AOL back in 2006 but it’s still as relevant today as it was then.  This secret data was scoured by some search engine analysts to reveal the percentage of clicks for each position on the first page of the search results.

What this chart shows us is that the number 1 organic listing gets 42.13% of the clicks, that’s not far off half the traffic!  Positions 2 and 3 get 11.90% and 8.50% and then just look at the drop off in visitors after that.  What this means is that to dominate your market place you have to be inside the top 3 positions.

If you are already somewhere on the first page and want to improve your rankings, based on this data, if you are ranking 8, 9, or 10 you may be able to increase your traffic for that keyword by as much as 1,400% by ranking number 1.  Even jumping from number 8 to number 3 can triple your traffic.

If you want to get your website onto the first page of Google this research shows you how much your business could benefit from investing in search engine optimisation (SEO).

Another study carried out by a much smaller sample of under graduates at Cornell University concluded that the first position got well over half of the clicks and just as importantly had over 28% of the time spent browsing it.

This means that not only do the top ranked sites get more visitors, they also keep their visitors on their sites for longer which in the real world can only lead to better conversion rates and more profits.

You can see the proof below:

Half interested? Here’s how we work – it’s all very simple.

Email us, telling us what your ambitions are for your site and we’ll have a look. We’ll send you a Free Website Analysis, bounce a few emails back and forth and suggest a monthly cost for us to get cracking (it all hinges on how fast you want to get things done).

You can stop any time and there are no contracts – though nobody who has used us for a few months has ever stopped because the results speak for themselves.

We’ve also got a cast iron guarantee if you want that extra peace of mind of guaranteed SEO.

And seeing as you’ve read so far, we suspect we’ve struck a chord with you somewhere. So why not drop me a line about what you’d like to get from your site and see where it leads us?

And another thing, you don’t have to be a big fish to rank on the first page.  With Local SEO you can rank on the first page for your keyword + your town and dominate your local market.   Open the floodgates to a wave of local business with our Local SEO Services.

If you’d like to understand a bit more about what SEO is before you get in touch, then read on and I’ll reveal how simple it actually is.

What is Search Engine Optimisation?

SEO is the art and science of getting a website ranked for valuable keywords.  (If you don’t already know which keywords are the most valuable to you, we can help you discover them with SEO Keyword Research).

A lot of SEO purists and other SEO companies reading this will call my explanation “overly simplistic”, because they want to create the illusion that it is highly complex and only boffins understand it so their clients don’t question them too much.

But I would challenge them to come up with a known Google algorithm variable that doesn’t fall into one of these three core variables:

Website Structure & Content

Link Power & Authority

Activity

I call this my Top Ranking Triad.  We’ve developed through months of in-house research and testing in the Wizard’s Labs and on my own e-commerce sites, a secret formula that gets results consistently and reliably.  It’s the difference that makes the difference compared to everyone else’s efforts.  The only question is how much of it do you need to leave your competition in the dust and dominate your market?

This system is quite simple to explain, but a little more tricky to implement.  And while I can’t break down the entire system here, I’m not crazy enough to reveal my secret formula publicly otherwise our competitors will try and copy it (and probably get it wrong).  Worse still if they did manage to work it out they could be using it to help one of your competitors so it’s best left for me to show it to you when we meet.

But before you start thinking it must be some ‘black hat’ spamming search engine optimisation tactic that’s going to get your site banned by Google, don’t worry it’s most definitely not.  What would be the point in that?  You would be left without a business and as a result, eventually so would I.

Everything we do for your website is tickety boo and above board because we want our clients to be successful longterm and that way we always will be.

“My only regret is that I didn’t start working with Bradley sooner”

Bradley uses very effective marketing strategies to increase traffic and sales to websites organically which effectively cut our advertising budget significantly. My only regret is that I didn’t start working with Bradley sooner.”

Denise Sanger, www.usapooltoy.com, October 2010

So when it comes down to it, getting ranked is really only about doing three things and doing them really well.

1. Having quality, relevant and original content.
2. Getting other quality and relevant sites to link to your website.
3. Generating some human activity so Google knows what you are doing is real and not just spam!

But the key is you must do all three.  Leave out even one (or get them in the wrong order or try to cheat Google) and you lose.

This brings me to my last, enormously important point. There is another difference between those who succeed and those who fail online. Those who succeed don’t sit there thinking “SEO’s a good idea”. They act. Why don’t you make it the very next thing you do.

Email me and I’ll put together a bespoke search engine optimisation analysis of your website for free, with no strings attached.  This blueprint will show you exactly what you need to do to start improving your rankings the minute you receive it.

The best part is you can even use the report to evaluate other potential SEO companies or even implement the changes we recommend for yourself in-house.  This goldmine of information is our gift to you just for giving us a chance to speak to you about how you can use internet marketing more effectively in your business.

Of course if you want us to do the hard work for you because you are too busy running your business to learn search engine optimisation and just want results then let us know and we’ll give you a quote.