Pay Per Click Management
“Discover How AdWords Can Bring You Instant Targeted Customers and Why It’s the Foundation to Your Search Engine Optimisation”
Pay Per Click (PPC) advertising with Google AdWords is the quickest and easiest way to make sure you are there when your customers are looking for you.
If you can’t wait the 3 – 6 months that an SEO campaign can take to work, then pay per click is ideal for your business. It’s also the perfect way to test and refine your sales message and sales funnel so that is it completely optimised for when your SEO traffic arrives.
Why Do I Need Someone to Do Pay Per Click Management for Me, Can’t I Just Do it Myself?
The question isn’t can you do it, it’s should you do it? Of course you can do it with enough time and education and a big enough budget to learn from your mistakes. But should you be spending your time and energy on PPC and testing or should you be working on growing your business?
How Can We Help You?
Did you know that an AdWords ad in the 1st position at the top of the page can actually cost less per click than an ad in the 3rd position?
Because Google uses a complicated algorithm called the Quality Score to decide how much a click costs for each advertiser, a well managed campaign can have a lower cost per click than your competitors below you.
This means Google actually rewards you with a lower cost per click if your keyword has a high quality score and your advert is more relevant to the what the searcher was looking for. This is simply because it attracts more clicks than your poorly worded competitor’s who don’t have a clue about pay per click management.
Our expertise at achieving this lower price means that you can dominate the paid results (sponsored listings) and the chances are your competition won’t have a clue how you’re doing it because they will assume you are bidding more than they can afford.
As well as fulfilling all of Google’s criteria for a high quality score, getting your AdWords account set up correctly so it makes you money and doesn’t just take your money is key to the success of your Pay Per Click Marketing Campaign.
Our experience is that many of the default or suggested campaign settings are not the most efficient way to run your Adwords account and can often make Google more money than the ads can make you. We will build you a powerful, streamlined campaign from scratch.
Whether you are spending 6 figures a month or maybe just a few hundred pounds, managing an AdWords account, is a continued process of improvement. Every account we manage has the goal of making you more money.
Our Pay Per Click Management Services will:-
Build you a powerful streamlined campaign
Find your most profitable keywords
Get your ads in front of the best audience possible
Keep your ads showing up with high quality scores
Slash your cost per click and increase your traffic
Increase your click through rate with killer ad copy
Gain more conversions and sales
Avoid costly mistakes made by most Google advertisers
Continually tweak, test and improve your campaign
Why not put our expertise to the test with our guaranteed AdWords improvement promise? We can reduce your current cost per click and get your more traffic at no risk to you.
And another thing, unlike many of our competitors, you own your campaign so if you decide to stop working with us, you can take your campaign with you.
Adwords – The Ultimate Market Testing Tool
Even though PPC is the quickest and easiest way of getting targeted traffic to your website, it’s also a powerful way to test some of your other marketing. You can use it to test headlines and keywords for offline campaigns such as flyers or sales letters even TV and radio ads.
What’s really powerful is that you can use it to test and tweak the wording of your title tags and meta description to get more clicks from your organic search engine results. This can give your traffic a real boost.
Copy for Title Tag & Meta Description Tested Using AdWords
Every SEO Campaign Starts with AdWords
Wait a minute, you’re telling me for SEO I have to do AdWords? Absolutely.
Imagine spending months and sometimes a ton of cash trying to rank organically for a keyword only to find that it just brought you browsers and not buyers. How frustrating would that be, not to mention expensive?
Before we start any SEO campaign for our clients we always research and test your keywords first in Adwords to make sure there is enough traffic to make it worthwhile. And more importantly to test whether that keyword converts visitors into paying customers. If it does we can confidently start your SEO. By doing this you are guaranteed a return on your investment.
Here’s what’s important about testing. We might find that we need to do some conversion optimisation for your landing page and some fine tuning of the sales process on your website. Sometimes you might need to adjust your offer to increase your conversions. This can all be tested quickly and cheaply with Adwords.
Testing will make sure you can convert browsers into buyers. Sometimes it can highlight the need for improvements in your business’s offline sales process or the need for sales training for your staff.
What’s more, Adwords is the foundation of your keyword research and your search engine optimisation. Running an Adwords campaign is the only way to verify the true amount of impressions for a keyword. (An impression is the number of times a keyword or phrase is typed into Google). Our testing has proven that the figures quoted by the Google Keyword Tool are rarely accurate.
Here’s the thing with Adwords, although the click through rate from the search engine results pages is lower than for the organic results, the secret is that the commercial intent of the visitor is higher. This means that a visitor that clicks on a paid listing is more likely to buy from you than someone that clicks on just the organic (free) listings.
What About Pay Per Click Advertising on the Other Search Engines?
Because good old Google dominates the market for paid advertising and also has the simplest interface for testing, we start with AdWords first. Once we have tested and proven the effectiveness of your campaign with AdWords we can migrate it to other search engines, such as Yahoo and Bing. Facebook advertising can also be set up using the tested and proven headlines and copy.
Does all that sound pretty good? If you’re serious about growing your business email me now and we can get started.
