Email Marketing

“How to Sell More Stuff to More Customers, More Often Using Email Marketing”

There are only three ways to grow any business.  You can get more customers (the most expensive way).  You can increase your average order value and you can increase how often someone buys from you.

Email marketing & list building is one of the internet’s biggest money making secrets.  Building a solid relationship with your customers through email is the most powerful way to grow your business exponentially.  This is because selling more goods or services to your existing customers is 6 to 7 times cheaper than trying to acquire new ones.

Email marketing is the secret weapon that really successful companies know about and value because they realise the power of having a mailing list of loyal customers that you can sell to time and time again.

What if most of your visitors to your website weren’t quite ready to buy the first time they found you?  What if the next time they did a Google search they typed in a slightly different keyword which you weren’t ranked for?

The secret to email marketing is to capture their contact details the first time they visit your website.  It takes an average of 5 to 6 follow ups with a prospect before they’ll buy from you.  By getting their email address you can build a relationship first and maintain that contact.

And another thing, once you have built a decent sized list of email subscribers you can also do joint email marketing ventures with complementary businesses and offer their products or services to your customers and make a commission on everything that’s sold. Moreover you can promote your products and services to someone else’s list.

• Use email to build a relationship with your customers that keeps them loyal
• Get your customers to buy more things, more often from you
• Use email marketing to increase your brand recognition and awareness
• Become a recognised expert in your field

This is how it works, you add an opt in from (just like the one on the right hand side) and email autoresponder to your website.   This inexpensive system captures your visitor’s name and email address.  Once you’ve got their details you can send them a series of pre-written emails at pre-determined intervals.

Here’s the thing, over the series of emails you share your expertise and perhaps give away your best secret to what you do.  The beauty of this is that it is valuable content for your readers and if you inject your personality into your email marketing, they will start to like and trust you.

Here’s what happens, you position yourself as the ‘go to’ person or expert for your industry.  If your prospect wasn’t ready to buy when they first found your website they’ll know just who to call when they are.

And another thing, if the person reading your email is already a customer you can have a different series of emails just for them.  Your helpful emails will keep you in their mind when they next need your services.  Your email marketing will also reinforce that they made the right decision buying from you in the first place.

Whenever you have a great offer or a new product or service to promote, guess what?  Your email marketing is much more likely to get read because of the relationship you have.  This is how you get your customers to buy more stuff, more often.

Sound like a good idea?

Why not get in touch and we can chat about how you can use email marketing to grow your business.