SEO: What’s the Best Way to Approach Your First Time Strategy?

Are you wondering where to start with it all? Have you read so much information that you just don’t know where to begin and you’ve got paralysis by analysis?

Here’s a simple guide that will help you to get the most return on your time and money when it comes to search engine optimisation.

If you’ve got a site that’s been around a while, the best thing to do is to start with keywords that you are already in the top 20 results for.   Take a good look at your Google Analytics and see if there are a few stand out  keywords with decent volumes of visitors coming to the site and a  healthy conversion rate.

If you focus your initial SEO efforts on these profitable keywords you can start doing more of what’s working  already rather than trying to target new keywords that you have not tested for profitability.

You can concentrate your efforts on getting these keywords into the top 3 results on the first page of Google.  Getting inside the top 3 will give you an explosion in your visitors and sales.

Here’s what happens, by focusing on the keywords that already convert well for you, you will  get a much better return on investment for your SEO budget and faster results.  The truth is, this will save you  spending a fortune on keywords that might only bring you browsers  instead of buyers.

Here’s the thing, this method will help you bring in revenue to fund further SEO, Pay Per Click (PPC) & conversion optimisation.

If your website is brand new or you simply want to grow your business by ranking for new keywords, PPC advertising using Google AdWords is ideal.  PPC allows you to test the keywords to see whether they bring you paying customers.

Finally once you have tested any new keywords for profitability using AdWords you can then go about trying to get them ranked in the organic search results using search engine optimisation.

Here’s some important advice, I recommend trying to optimise between 5 and 20 keywords at a time unless you have a huge budget.  Otherwise  what happens is you spread your budget too thinly and don’t see any real results for a particular keyword.