Social Media Marketing: Ignore it at Your Peril

Do you think that social media is a fad that will eventually go away and you won’t have to worry about it anymore?

Burying your head in the sand could be a huge mistake for your business.  If your competitors have opened up the flood gates to the wave of new customers you could be supplying, then your business could be missing out, bigtime.

Social Media Marketing is the new word of mouth way to grow your business and arguably the biggest shift since the industrial revolution.

Here’s some stats to get you excited about social media marketing and why you need it to not only grow your business but to survive in this economy.

• 50% of the World’s population is under 30 years old.
• 96% of Millenials have joined a social network.
• In the USA, Facebook gets more weekly web traffic than Google.
• The fastest growing segment on Facebook is 55-65 year old females.
• Social Media is the number 1 activity on the internet.
• If Facebook was a country it would be the 3rd largest on the planet, behind China and India.
• 80% of companies now use social media for recruitment.
• Celebrities, Ashton Kutcher and Britney Spears have more Twitter followers than the populations of Sweden, Israel, Switzerland, Ireland & Norway.
• 50% of the mobile internet traffic in the UK is for Facebook, imagine what this means for bad customer experiences.
• You Tube is the 2nd largest search engine on the planet, this means you need to add video marketing to your mix.
• There are now over 200 million blogs on the web and 34% of bloggers post content about products and brands.
• 25% of the search results for the world’s top 20 brands are pages with user-generated content, do you like what is being written about your brand?
• 78% of consumers trust peer recommendations, yet only 14% trust advertisements.  Where are they getting most of their peer recommendations? Social Media.
• Only 18% of traditional TV campaigns generate a positive ROI.
• Last Christmas Kindle eBooks outsold paper books.
• 24 of the 25 largest newspapers are experiencing record declines in readership.
• We no longer search for the news, the news finds us via the 60 million status updates that occur on Facebook everyday.

Social media is not a fad, it’s a fundamental shift in the way we communicate.  Done properly. the ROI of your social media marketing budget will still exist in 5 years.

If you want to get your website on the radar and get the word of mouth message out to the world, talk to Wizard of Web Search Marketing