SEO: How to Do Link Building to Bring You More Visitors
How often do you get emails from another webmaster saying they liked your website and they would like to exchange links with you?
These sort of link building strategies are outdated and totally ineffective which they obviously don’t realise. This is a common mistake made by webmasters and SEO companies working for struggling websites. And the only takers for these kind of link exchange offers are from other struggling sites.
Here’s what happens when you follow this kind of strategy, one non-authourative website links to another non-authourative website and the end result is a vicious cycle leaving you wondering why all your efforts have got you nowhere.
Do you want to make sure your SEO invesment of either your own time or with an SEO company is used properly?
We’ll here’s the whole story;
So if the strategies mentioned above don’t work, which ones do?
The secret to an effective link building campaign is to target quality links, these are:
Links from Other Sites in Your Niche
Links that Positively Affect your Seach Engine Rankings
Links to Achieve Your Shorterm Goals
Links to Achieve Your Longterm Goals
Links that Increase the Trust & Credibility of Your Website
And another thing, this method of SEO link building has never been penalised by Google or any of the other search engines simply because it follows traditional marketing methods. So you never need to worry that the strategies are a danger to your business unlike other quick fix and automated approaches which can get you site banned.
Here are the top 7 things you should definitely not do when link building:
- Never outsource your link building projects unless you can be absolutely certain and have checked that the person or SEO Company understands the correct methods and is highly qualified.
- Do not backlink to just your homepage. You need to deep link to your other pages like product/ service or articles pages. This will also help with conversion as you can tke prospects directly to a page relevant to their keyword search.
- Do not use the same anchor text in every link, this looks unatural to Google and the other search engines. Always vary it.
- Never participate in three-way linking schemes. They are exactly what they say they are – schemes.
- Do not request links by performing a search for ‘your keyword phrase’ + ‘submit to site’. Doing this will give a load of sites that are useless and will not help improve your link quality.
- Never buy link packages that promise 300 links for £67 or something similar. It will end in disappointment, they are never good value.
- Never build links using keywords that you have not proven are profitable by using pay-per-click advertising first.
If you want to get started with getting your site ranked for profitable keywords and grow your business online contact Wizard of Web today.
