SEO & How it Can Help You to Show Up on Google
It ‘s great to have a pretty website but what if no-one can find you? There are over a trillion webpages out there competing to get shown on the first page of Google. So how can you get yours to show up and bring you business?
The first thing to do is to do some SEO Keyword Research for your product or service. This will give you a list of keywords relating to your market and tell you how much competition there is for them and how many people are searching every month using each of these keywords.
Now let me tell you the whole story. To make sure that the keywords you want to be found for are actually profitable we recommend that you start a pay per click campaign before doing any SEO. This will also help you go from thousands of potential keywords to a short list to suit your SEO budget.
Here’s the thing about SEO, it’s not an instant fix. It can take several months to see results but as long as you’ve done your homework first (which is why we recommend SEO keyword research and pay per click) the rewards for your business can be huge.
Now let me explain, SEO is a moving target because Google likes to change its algorithm every 18 months to 2 years to continually deliver the most relevant results for its users. The more relevant you make your webpage to a keyword the more likely you will be to rank on the first page.
The trouble is, the longer you leave it before you get into the race to be on the first page results, the more expensive it’s going to get and the further ahead your competition will be.
On the other hand if you follow the rules of SEO it’s actually quite simple to get onto the first page as long as you have the budget to beat your competition and you act quickly before your competitors get too savvy.
And another thing, there’s more than one way to show up on the first page using SEO and pay per click as well as social media. Below is a screenshot showing all the places you could show up on Google, each of which requires a different technique.
But there is something else, if you add the name of a town or city to the keyword you type in, then the Google Places results will also appear.
If you didn’t know already, Google Places is a free web page about your business provided by Google that you can add your information to. Google displays results for these in any search that includes a town or city in the keywords.
We can help you optimise your Google Places page as part of our Local SEO Services.
If you would like a free evaluation of the SEO potential of your website contact us now. Do it now before one of your competitiors does. You’ll be glad you did.